The DIY Effect: How Housing Programs Are Getting the Netherlands Doing DIY Massively

They're popping up like mushrooms: DIY programs. From "Buying Without Looking" and "Vtwonen Falling in Love with Your House Again" to "Worth It" with contractor Bob Sikkes; the list of home and DIY programs is endless. But what is the real impact of these shows on Dutch viewers? Is it purely entertainment, or are they driving structural change in the construction sector?

Inspiration and the 'mood board' effect

The most important effect of DIY shows is inspiration. Viewers fill their mental mood boards with new ideas and discover that major transformations are possible in a short time. It demystifies construction; projects seem less complicated than before, significantly lowering the barrier to picking up a hammer or saw yourself.

The rise of the confident DIYer

Besides providing inspiration, these programs offer an educational element. Demonstrating materials and techniques encourages people to try out innovative building materials for themselves. This has led to enormous growth in the DIY industry. People have become more confident in tackling projects themselves instead of hiring a contractor directly, partly driven by current inflation and cost savings.

Change in the professional construction sector

Construction companies are embracing this trend. Where once everything was done by skilled craftsmen, companies are now increasingly offering online tutorials and instructional videos. Large chains are capitalizing on this, as evidenced by Gamma's recent campaign aimed at empowering customers . For low-threshold jobs like painting or flooring, skilled craftsmen are increasingly being replaced by self-employed professionals.

Will there still be work for the professional?

Despite the popularity of shows like the new "Klusklauwen" on Veronica, professional finishers remain indispensable for complex projects. Moreover, participating in a DIY program isn't free, which underscores that quality and expertise always come at a price. Especially for structural modifications or high-quality wall and ceiling systems, professional installation remains the standard for a lasting result.

Professional finishing by System Flex

Inspired by TV, but looking for the assurance of a sleek, circular finish for your office or home? System Flex combines the speed of modern technology with the quality of true craftsmanship. Whether you want to install it yourself with our configurator or outsource it completely, we're here to help.